{"id":4855,"date":"2022-08-18T14:14:59","date_gmt":"2022-08-18T04:14:59","guid":{"rendered":"https:\/\/www.sunshinesugar.com.au\/?p=4855"},"modified":"2023-08-21T21:06:03","modified_gmt":"2023-08-21T11:06:03","slug":"immersive-sugar-experience-hits-ekka-sweet-spot","status":"publish","type":"post","link":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/","title":{"rendered":"Immersive sugar experience hits Ekka sweet spot"},"content":{"rendered":"<p><em>Media Release and photo courtesy of Canegrowers<\/em><\/p>\n<p>Thousands of people flocked to the sugar stand at this year\u2019s Ekka to get a little taste of life in the sugar industry through an immersive virtual reality experience that had visitors queuing up for a behind-the-scenes look at the production process from paddock to packaging.<\/p>\n<p>CANEGROWERS, together with fellow industry stakeholders Sugar Research Australia and New South Wales milling company Sunshine Sugar, hosted the stall in the Ekka\u2019s agricultural hall.<\/p>\n<p>In a whole of industry effort, the Australian Sugar Milling Council supplied flyers explaining the sophisticated milling process that drives our $4bn industry, and there was plenty of material on hand to educate visitors on the industry\u2019s past, present and exciting future.<\/p>\n<p>However, it was the Virtual Reality (VR) experience that proved the real showstopper.<\/p>\n<p>The six-minute video experience provided by Sunshine Sugar gave visitors, many of whom had little or no knowledge of the sugar industry, a bird\u2019s eye view of cane country, before bringing them right into the tractor cab alongside farmers as they planted sugarcane.<\/p>\n<p>As viewers were stepped through the production process, they got to experience driving haulouts and harvesters, before moving to the mill, sugar terminal and refinery to gain a true understanding of sugar\u2019s journey from billet to bag.<\/p>\n<p>\u201cIt was rewarding to witness firsthand the joy and amazement expressed by men, women and children of all ages as they were immersed in the life of a cane farmer, harvest operator and mill worker,\u201d CANEGROWERS Chairman Owen Menkens said.<\/p>\n<p>\u201cMany of the visitors knew little or nothing about sugar production, while others had fond memories of shared experiences of seeing cane in fields up and down the Queensland coastline. But regardless of their understanding, all visitors left with new insights and new understandings of the contemporary industry.\u201d<\/p>\n<p>It wasn\u2019t only the general public who gained a valuable insight into the importance of the sugar industry to Queensland\u2019s economy and the pivotal role it could one day play in the success of the bioeconomy.<\/p>\n<p>Federal Agriculture Minister Murray Watt, Queensland Agriculture Minister Mark Furner and Federal Opposition leader Peter Dutton, all attended the stand and engaged directly with industry representatives.<\/p>\n<p>\u201cAdvocating on behalf of Queensland\u2019s sugarcane farming families and the communities they support is at the very heart of what CANEGROWERS does as an organisation,\u201d Mr Menkens said.<\/p>\n<p>\u201cBut rarely do we get an opportunity to engage one-on-one with government decision-makers and the general public simultaneously.<\/p>\n<p>\u201cLike all industries in today\u2019s world, the sugar industry requires a social licence if we are to continue to operate successfully.<\/p>\n<p>\u201cCANEGROWERS is proud to talk directly with the community and the decision-makers and educate them on the steps we have taken over many decades to become one of the world\u2019s most efficient, sustainable and forward-thinking producers of sugar.<\/p>\n<p>\u201cIn this respect, the 2022 Ekka was a huge success for the Queensland sugar industry.\u201d<\/p>\n[17 August 2022]\n","protected":false},"excerpt":{"rendered":"<p>Media Release and photo courtesy of Canegrowers Thousands of people  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":4857,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[55,49,45,48],"class_list":["post-4855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-flood-recovery","tag-northern-rivers","tag-nsw-sugar-industry","tag-sunshine-sugar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Immersive sugar experience hits Ekka sweet spot - Sunshine Sugar<\/title>\n<meta name=\"description\" content=\"Many people flocked to the sugar stand at Ekka to get a little taste of life in the sugar industry through an immersive virtual reality experience. Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Immersive sugar experience hits Ekka sweet spot - Sunshine Sugar\" \/>\n<meta property=\"og:description\" content=\"Many people flocked to the sugar stand at Ekka to get a little taste of life in the sugar industry through an immersive virtual reality experience. Learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/\" \/>\n<meta property=\"og:site_name\" content=\"Sunshine Sugar\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T04:14:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-21T11:06:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-content\/uploads\/2022\/08\/VR-school.web_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"679\" \/>\n\t<meta property=\"og:image:height\" content=\"451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vivien Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vivien Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/\"},\"author\":{\"name\":\"Vivien Miller\",\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/#\\\/schema\\\/person\\\/91b3014e38b15f6eb3fe26e08a5a94b1\"},\"headline\":\"Immersive sugar experience hits Ekka sweet spot\",\"datePublished\":\"2022-08-18T04:14:59+00:00\",\"dateModified\":\"2023-08-21T11:06:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/\"},\"wordCount\":500,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/VR-school.web_.jpg\",\"keywords\":[\"flood recovery\",\"northern rivers\",\"nsw sugar industry\",\"sunshine sugar\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/\",\"url\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/\",\"name\":\"Immersive sugar experience hits Ekka sweet spot - Sunshine Sugar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/VR-school.web_.jpg\",\"datePublished\":\"2022-08-18T04:14:59+00:00\",\"dateModified\":\"2023-08-21T11:06:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/#\\\/schema\\\/person\\\/91b3014e38b15f6eb3fe26e08a5a94b1\"},\"description\":\"Many people flocked to the sugar stand at Ekka to get a little taste of life in the sugar industry through an immersive virtual reality experience. Learn more!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/#primaryimage\",\"url\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/VR-school.web_.jpg\",\"contentUrl\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/VR-school.web_.jpg\",\"width\":679,\"height\":451,\"caption\":\"VR school\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/immersive-sugar-experience-hits-ekka-sweet-spot\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Immersive sugar experience hits Ekka sweet spot\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/#website\",\"url\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/\",\"name\":\"Sunshine Sugar\",\"description\":\"Australian Grown, Made and Owned\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/us506.directrouter.com\\\/~afrvnbdm\\\/#\\\/schema\\\/person\\\/91b3014e38b15f6eb3fe26e08a5a94b1\",\"name\":\"Vivien Miller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3d386772d0a5fe2fc90b28fb95b256bcb4b14763cded02cf2ac403c44338a5ae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3d386772d0a5fe2fc90b28fb95b256bcb4b14763cded02cf2ac403c44338a5ae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3d386772d0a5fe2fc90b28fb95b256bcb4b14763cded02cf2ac403c44338a5ae?s=96&d=mm&r=g\",\"caption\":\"Vivien Miller\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Immersive sugar experience hits Ekka sweet spot - Sunshine Sugar","description":"Many people flocked to the sugar stand at Ekka to get a little taste of life in the sugar industry through an immersive virtual reality experience. Learn more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/","og_locale":"en_US","og_type":"article","og_title":"Immersive sugar experience hits Ekka sweet spot - Sunshine Sugar","og_description":"Many people flocked to the sugar stand at Ekka to get a little taste of life in the sugar industry through an immersive virtual reality experience. Learn more!","og_url":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/","og_site_name":"Sunshine Sugar","article_published_time":"2022-08-18T04:14:59+00:00","article_modified_time":"2023-08-21T11:06:03+00:00","og_image":[{"width":679,"height":451,"url":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-content\/uploads\/2022\/08\/VR-school.web_.jpg","type":"image\/jpeg"}],"author":"Vivien Miller","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vivien Miller","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/#article","isPartOf":{"@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/"},"author":{"name":"Vivien Miller","@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/#\/schema\/person\/91b3014e38b15f6eb3fe26e08a5a94b1"},"headline":"Immersive sugar experience hits Ekka sweet spot","datePublished":"2022-08-18T04:14:59+00:00","dateModified":"2023-08-21T11:06:03+00:00","mainEntityOfPage":{"@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/"},"wordCount":500,"commentCount":0,"image":{"@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/#primaryimage"},"thumbnailUrl":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-content\/uploads\/2022\/08\/VR-school.web_.jpg","keywords":["flood recovery","northern rivers","nsw sugar industry","sunshine sugar"],"articleSection":["News"],"inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/","url":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/","name":"Immersive sugar experience hits Ekka sweet spot - Sunshine Sugar","isPartOf":{"@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/#primaryimage"},"image":{"@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/#primaryimage"},"thumbnailUrl":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-content\/uploads\/2022\/08\/VR-school.web_.jpg","datePublished":"2022-08-18T04:14:59+00:00","dateModified":"2023-08-21T11:06:03+00:00","author":{"@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/#\/schema\/person\/91b3014e38b15f6eb3fe26e08a5a94b1"},"description":"Many people flocked to the sugar stand at Ekka to get a little taste of life in the sugar industry through an immersive virtual reality experience. Learn more!","breadcrumb":{"@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/#primaryimage","url":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-content\/uploads\/2022\/08\/VR-school.web_.jpg","contentUrl":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-content\/uploads\/2022\/08\/VR-school.web_.jpg","width":679,"height":451,"caption":"VR school"},{"@type":"BreadcrumbList","@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/immersive-sugar-experience-hits-ekka-sweet-spot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/us506.directrouter.com\/~afrvnbdm\/"},{"@type":"ListItem","position":2,"name":"Immersive sugar experience hits Ekka sweet spot"}]},{"@type":"WebSite","@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/#website","url":"https:\/\/us506.directrouter.com\/~afrvnbdm\/","name":"Sunshine Sugar","description":"Australian Grown, Made and Owned","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/us506.directrouter.com\/~afrvnbdm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/us506.directrouter.com\/~afrvnbdm\/#\/schema\/person\/91b3014e38b15f6eb3fe26e08a5a94b1","name":"Vivien Miller","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/3d386772d0a5fe2fc90b28fb95b256bcb4b14763cded02cf2ac403c44338a5ae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3d386772d0a5fe2fc90b28fb95b256bcb4b14763cded02cf2ac403c44338a5ae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d386772d0a5fe2fc90b28fb95b256bcb4b14763cded02cf2ac403c44338a5ae?s=96&d=mm&r=g","caption":"Vivien Miller"}}]}},"_links":{"self":[{"href":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-json\/wp\/v2\/posts\/4855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-json\/wp\/v2\/comments?post=4855"}],"version-history":[{"count":0,"href":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-json\/wp\/v2\/posts\/4855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-json\/wp\/v2\/media\/4857"}],"wp:attachment":[{"href":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-json\/wp\/v2\/media?parent=4855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-json\/wp\/v2\/categories?post=4855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/us506.directrouter.com\/~afrvnbdm\/wp-json\/wp\/v2\/tags?post=4855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}